Joshua Auden's Strategic Marketing Management Blog

Social media is clearly a rapidly-developing communication tool, and an evolving marketing tool.   Many companies are using social media to...

This week’s material introduced the Rosewood case study as well as an article on customer profitability and lifetime value.   As an engine...

Wow – interesting material on brand valuation!   After a short discussion in a Breeze session earlier in the class, I was aware that a mon...

The Culinarian Cookware case presents an interesting marketing strategy dilemma – should price promotion be used to create value and achiev...

In reflecting on this week’s material, I’ll shift gears and discuss something outside of the automotive industry… the clothing industry.   ...

As the air turned colder and the first snowflakes of the season arrived (yes, there were snowflakes in Detroit!), it seemed appropriate t...

Post Diamond Shreddies This week I really enjoyed the video by Rory Sutherland on intangible value creation.   His ideas are very orig...